Tips on SEO – Linking Strategies

This is the fourth post in a series of five free tips on SEO. It's about how you can get great incoming links to your search engine-optimized website. These help your website rank higher in the search results - so-called off-page SEO.

There are many ways to get relevant links to a website. We in the industry call it "off-page SEO".

Some interconnection you can get naturally over time if people like your website and link to it without you doing anything active. However, since good and relevant links are so important for ranking high, I recommend trying one or more of the following ways to build relevant links.

Remember that a perfect incoming link has:
• The correct search phrase in the anchor text.
• Comes from high page rank website.
• Comes from subject-related website.

Web articles – Article Marketing:

If you like to write and can set aside time for it, I recommend writing some subject-related articles that you then publish with certain article banks. Why do I recommend it?

Well, because the fact is that "article marketing" i.e. writing articles and publishing them with Article Banks online is among the most cost-effective marketing strategies available on the Internet. It provides, if you write good articles, an ever-increasing number of relevant links to your website. You may be wondering, why does it work so well?

I will draw the principle in brief why it works so well as an Internet marketing and link-building method:
• Article with unique, well-written and interesting content that may also contain some of your keywords as text links to your website as well as a signature about you = the article author with link to the homepage.
• Publish in Artikelbank(s).
• Other webmasters can download the article from the Article Bank and use as content on their web pages provided that the article author's signature (+ link) is included.

Can you imagine what happens if you write articles that end up on a variety of other web pages? Right, there can be a lot of relevant links to your website!

If your website is English-language there are thousands of serious article directories to submit your articles to! First of all I recommend a visit to EzineArticles.com , probably the best directory out were, but there are lots of other good ones, navigate here for more article directories.


Social media bookmarking:

I recommend you start by creating a Facebook profile and invite all your friends and contacts. Then you open accounts with the following four Social Bookmarking Media.

• Reddit

• Digg

• Scoop.it

• Slashdot

Once there, bookmark and comment on interesting websites and blogs, especially those related to your industry. On facebook, you can share your discoveries on Digg and Reddit. You can also bookmark your own website but only do it once and then again if you have made major updates to the homepage. These sites read your Meta data so it automatically becomes your most important keywords in the title and the comment adds your Meta description.

I will blog about marketing in social media (in a few day from now), which is something completely different from just bookmarking sites.


Contact other webmasters:

Write a presentation of your website and tell other webmasters that your website exists. It is perfectly OK to tip other websites about your website. Only contact sites that have equal or higher page ranks compared to yours.

Also, make sure that the content is related to your website. This can lead to discussions about link changes or that they link spontaneously to you. In the latter case, you do not affect the anchor text, but the relevance and high page rank provide a good value in themselves.


Link exchanges:

Contact webmasters on websites that are not direct competitors with you but have related activities. Preferably websites or blogs that have at least the same page rank as yours. Simply ask if they are interested in linking to your website in exchange for linking to theirs.

Before you get in touch, consider where on your website you can add a text link to them. Once you have found a suitable location for the text link, insert it. Then you send an e-mail telling them that you link to them, with which anchor text and from which of your pages.

Then ask if they would like to link back to your website. Describe which anchor text you want and give them the exact URL of the page on your website you want the link to point to.

This takes some time but is worth the trouble, especially if you manage to exchange links with some topic-related sites with higher page ranks than yours.


Directories:

As I said, it is time consuming to get good incoming links. Therefore, I recommend that you start by listing your website in important directories with good page rank at: https://www.searchenginejournal.com/web-directories-list/287799/. There are many more and especially good it is if your website fits into any of the "niche web directories" that seo forums recommend.

Most directories set certain quality requirements such as:

• No affiliate pages.

• No pages that just link further.

• Pages without sufficient and unique text content.

• Must not be under construction.

• Do not contain too many outbound links (usually max 50 pcs).


In order to maximize the chances of your website being accepted, it is important that you consider the following:

• The name of the link should be your website's name, not the URL.

• The description of the page should be short and in running text, not repetition of keywords and not selling "slogans". If you have a "meta tagged" website, meta content "description" is usually ok.

• Don't think like a salesperson when listing in directories!

• Prepare by writing everything ready in a word or text document to save time.


Blogs:

If you can get any blogger with a well-visited and industry-specific blog to write a post about any of your products, that's of course very good. How do I find suitable blogs? If you don't know anyone, I recommend using Google's blog search and entering words related to your products.

When you have a candidate who writes good relevant posts, is not a competitor and has decent visitors, it's time to introduce you and your company. For example, you can ask if they are interested in testing your product and provide a sample or any favor in exchange for writing a post about the product.

On Reblogging,

Tomas Ohlum

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Number of Link Clicks- 205
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On reblogging,

Tomas Ohlum

Tips on SEO - Meta data

Not so much to keep track of when it comes to Meta data really, but important to help search engines perceive your website the way you want. You could call it "search engine profiling", a summary and fine-tuning of your SEO.

Title tags:

Each web page should have its own unique title tag, that written between <title>and <title>in the html code. It should contain the keywords for that particular page and should not exceed about 60 characters. As I described on the text optimization page, each web page can be optimized for 2 – 4 keywords/phrases.

It's good if the text in the title tag floats naturally and provides clear information about what the page is all about. So you shouldn't just rattle up your keywords.

Keep in mind that this is the first thing people see in the search results. You can have any relevant website, but if the title doesn't appeal to them, you may miss out on visitors.

Meta description:

Each page on your website should have its own description, what is added to <meta content="HERE". The description should be a summary of what that particular page is about. Your keywords for the page should be integrated in a natural way and the description should not be of the type sales letter.

Here I give an example of what it should look like. We say that your most important keywords are "staff hire" "competent staff" and "recruitment company chicago":

<title>Best recruiting company in Chicago – Hiring competent staff<title>

<meta content="We are a Chicago-based recruitment and rental company that helps companies find competent staff"

META keywords are largely irrelevant to search engine rankings. Unfortunately, it is still common to clot the keyword tag full of words that are not even included in the content on the page. It is not good at all and in some cases can lead to the site being deleted from the index of one or more search engines. This is because it is misleading to visitors to the site and can be seen as an attempt to spam the search engine.


Next Blog post in my ”SEO Tips series” is about linking strategies.


On ReBlogging,

Tomas Ohlum

www.buildsecureincome.online

Tips on SEO - Text Optimization

After the keyword analysis where you have decided which keywords should give you the best possible visibility for your target audience in the search engines, continue with the text optimization. How do you do that?

Here's what I normally do:

• Writes a descriptive text of the theme for each individual page. I strive for at least 200 words, preferably upwards of 400 words and do not think much about the exact search phrases at this point. I only have the main theme of each web page in mind.

• Now work begins on "SEO site copy" which means editing the texts for the 2 – 3 search phrases for which you should optimize the text, on each unique web page. It's very individual how you write.  It is very important that the text content is linguistically correct and has a natural flow that does not interfere with the reading experience and configure the message in any way.
  
  

Now to the technical:

A) One of each search phrase should be edited into the first 60 words of the text. Another of each search phrase in the middle of the text and finally one of each phrase in the last 60 words of the text.

B) One or more search phrases should be placed in the header tag (<h1>search phrase blablabla search phrase<h1>, as close <body> as possible).

C) The search phrases in the middle can be conveniently placed in the header tag <h2>or <h3>.

D) If it’s difficult to enter any key phrases in the text, you can use these as a description in the alt tag for any appropriate image (It looks like this in html, <a href="/index.html "><IMG class="logo" height="62" alt="KEYWORDS" src="/images/logo.gif")

• Checks each individual keyword and divide by the total number of words, on each page. A keyword should make up between 2 and 4 percent of the text on a Web page.  Later, when the home page is up to date, I use a keyword density post-check tool. For example, seobook.com's "Key word density analyzer tool".

• If it is a new website or a major rebuild, all subpages are named after their respective keywords.

When you're done optimizing and updating your home page, I recommend installing a performance tracking tool: Google Analytics. With this tool, you can easily see how your keywords are doing, where people come from, which pages they visit, and what they're doing.

If a visitor does what you expected, it's called conversion. With this tool you can see if he/she buys an item, clicks on an ad, subscribes to your newsletter, etc. In this way, you can easily measure the conversion rate.

Next Blog post in my ”SEO Tips series” is about meta data.

On ReBlogging,

Tomas Ohlum

Tips on SEO - Find the right keywords

Before you start figuring out which keywords are right for your website, I recommend that you and your company "brainstorm" around the following:

• Which target group or audiences you want to reach with your website?

• What do you want them to do when they visit it?

• What distinguishes you from your competitors?

If a brand new website is relevant, it is very good to wait with the domain name until the keyword analysis is complete. Why? It is simply very good if the URL contains your most important keyword.

OK, now it's time to find the right keywords.

First of all, I want you to understand why single words rarely work when you want people to click on your particular link when it comes up in the search results, why?

Well, people who are looking for a specific item or service do not enter a single keyword but broadens their search to find what they are looking for. A popular word with a large search volume is very rarely relevant to your website's target audience.

Example: Let's say you run a Pizzeria in Hamburg that also makes home deliveries and now plans to open for online orders. Do you get a lot of customers through Google if you place high on the single word "pizza"?

No, of course not. What's likely to give you more customers via Google search are more specific searches for phrases like "online pizza hamburg", "pizza home delivery hamburg" or even "online pizza for home delivery hamburg".

The search volume will be lower but those who visit your website do so because they want to order pizza directly on the web for home delivery in Hamburg.


Now we can move forward with your keywords.

• Now look at the entire site and see what distinguishes each individual page. Try to determine a main theme for each page.

• Take one page at a time and try to familiarize yourself with how you would search the Internet yourself, if you were looking for things that are on this page. It is very good if you can enlist the help of friends, acquaintances and colleagues as well. Make a list of at least ten search phrases (2 - 5 words long).

• When you're done with your list, you'll have at least fifty keyword phrases if the site has five pages, a hundred phrases if you have ten pages. Now all you have to do is do keyword analysis. What did I say now?

Key concepts when talking about keyword analysis are terms such as competition, conversion rate, popularity and click-through rate. Take it easy, we'll go over what the different concepts mean.

Competition = How many web pages are relevant to a particular search phrase and can position themselves high.

Popularity = How many searches are done on a particular search phrase.

Click-through rate = Approximately expected number of clicks on a top placed search phrase.

The conversion rate is a value of the percentage of your visitors who do what you expect when they visit your website. You cannot measure the difference until after optimization. I'll tell you more about this in the blog post about relevance optimization of the text.


Now to the keyword analysis itself.

It involves using some SEO tools to find out which of your search phrases can be expected to provide the most relevant visitors to your website. The ten per side should now be boiled down to two or three per side.

Quick guide, make a simple table with the columns: Popularity/ Search Volume, Competition Level, and Click-Through Rate (AdWords).

1. Check what the competition looks like with Google'sKeyword Planner. Fill in the popularity and competition level columns (estimate 0 – 10).
2. Check the estimated number of clicks for placements 1 – 3 with WordZe (this is based on statistics from Google's sponsored links. Search results in organic results are clicked about 3 times more, so multiply by 3). Fill in the value in the Click-Through Rate column.
3. Evaluate: What you are looking for are search phrases that a) relatively many people search for. (b) has low or medium competition. (c) as high expected click-through rate as possible.

Keyword analysis is a whole little science in itself. I don't go into depth here, but my tips can help you along the way.

Among other things, I use the following keyword tools and I highly recommend it:
Seobook.com has an impressive collection of tools that you can install completely for free in your browser. This SEO tool box contains all the free keyword tools from Google, free tools from Wordtracker and SeoBook.com's keyword suggestion tools as well as some more.


Next Blog post in my ”SEO Tips series” is about text optimization.

On ReBlogging,

Tomas Ohlum

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