Tips on SEO (Search Engine Optimization).

Tips on SEO (search engine optimization).

Summary of a series of blog posts:

Correct Keywords

It is very important to choose the right keywords for search engine optimization. Keywords that consist of a single word can be very popular but rarely lead to contacts or sales. Industry-specific keywords can be so special that no one searches for them. The optimal keyword is targeted, many search for it and lead to contacts or sales.

Text optimization

The search engines require well-written, relevant and unique text to a sufficient extent. The keywords should flow into the text in a natural way. One should strive for simple and clear information in the right place. The shortest possible path between the entrance page and the product or information sought. The basic idea with text and design should be to make it easier for the visitor to find the product or information that he or she is looking for.

Meta Data / Title and title tags

The source code of the web pages can be adapted so that search engines get some help with the interpretation of the web site. It does not matter as much as before, but a well-written and correctly composed META description is still a must, I think. What absolutely must not be left out is the unique title tag and so-called. H1 headline that fits together, unique to each individual web page. So not the same title on all pages.

Relevant Links

Link building is important because a link to a website can be seen as a voice on that website. The more votes a website gets, the better the ranking. The search engines assess the relevance of links. Links from unrelated web pages do not help as much as links from web pages within the same subject area. A link from a website that has many people linking to it is valued higher than a link from a less popular website.

Next blog post is about finding out which keywords are right for your site.

On reblogging,

Tomas Ohlum