Can Social Media Be A Part Of Your Digital Marketing?
Today, many companies and organizations use social media to communicate with their target audiences, as it is a quick and easy way to reach out and create a dialogue.
Social media marketing is about positioning your brand through two-way communication with customers and contacts. It is not a place for advertising and marketing in the traditional sense.
You should be prepared to set aside time and engage employees to follow up on feedback and contacts. As in all marketing, the right form of communication is important for success.
You must be clear about what you want to say and why, what your target group is and what needs it may have. In other words, it's not a good idea to start a company page on Facebook in a hurry and then start thinking about the purpose and goal of it.
The most popular method of marketing in Social Media is viral marketing.
Viral marketing is a marketing method that is based on a message, service or product that is so unique and interesting that the individuals who are exposed to it have a great tendency to, without incentive, spread it further to their circle of acquaintances.
The method of spreading the message is also called the "Word-of-Mouth" method or Viral Marketing.
A common method for companies that want to market themselves in this way is to provide people who are perceived to give the right image to what the company has to offer with the company's goods / services. People who use the companies' goods / services and who have what the company perceives as the right image often influence their surroundings to buy similar goods / services.
The method is also useful through dissemination via the internet, and often occurs in the form of funny videos that are uploaded to YouTube in particular. YouTube can also be counted on as social media because people can interact by commenting and liking / disliking.
Video sharing sites such as YouTube serve as meeting places on the Internet where it is possible to share videos and watch what others have posted. The video sites are divided by subject areas, so if you have a video in your area that arouses interest, there is a good chance that it will be discovered.
If it receives many comments, it is passed on to people who are interested in things that your video is about. Your movies are not only found through searches on YouTube, Vimeo, Dailymotion, Metacafé and more. Google also includes popular videos in its regular search results.
When your video is commented on and gets popularity votes, it starts to rise in the search results on Google for your most important keywords. Your video can get even more spread through blogs and Facebook, among other things.
You can help build your brand with the help of the advertising TV of the future. It is not one-way propaganda like traditional TV commercials. In the future, digital marketing, PR and advertising will become increasingly interactive.
Nowadays, people want to be involved and say what they think in all possible contexts. Therefore, it is good if you find ways to communicate with your target groups so that you can keep up with developments in digital marketing. Facebook is a good place to start.
The next post will be a small guide about how to use Facebook in your digital marketing.
On reblogging,
Tomas Ohlum
toohweb@gmail.com
