The Road to Web Success (Part 4.) - Successful SEO

I'm sure most of you have seen a lot of "Google Top 10 overnight" offers on the web. Or have been exposed to annoying telemarketers who can only say "We take you to the top of Google", but can not explain how.

I myself am tired of this because I know from experience that the results of search engine optimization are strongly dependent on a number of different factors. If "Google top-10" salespeople say otherwise, they are very likely to use unethical practices.

Some SEO methods work for your website and some may, in the worst case, jeopardize your website's presence in search results. High search engine rankings do not happen overnight, not even with a perfectly optimized website and good inbound links. But it can happen faster than many experts think.

Now lets move on with "The road to success on the web (part 4.) - Successful SEO".

Target your target audience:

Do your research well to determine which target audience your website is intended for. Do not wait with this, do your web and keyword analysis before any content is published. Always keep your target audience in mind when writing, creating internal links, adding captions, etc.

Well written content:

Should not be underestimated. Obviously, well-written, straightforward content is what search engines want. And so do your visitors!

Natural keyword placement:

Do not try to cram your texts full of "super-keywords" in an unnatural way. Your readers and even Google will see if it is an attempt at excessive search engine optimization. Instead, let your keywords blend naturally into the texts. Preferably with synonyms, no more than a few keywords per web page and I say it again, no unnatural repetition of the keywords.

Relevant address links:

Think carefully about which link addresses your web pages should have and include the keywords that each individual page should be optimized for that page. For example, instead of ".com/traffic" use ".com/traffic-driving-methods". Page links should be limited to relevant keywords separated by hyphens.

On reblogging,

Tomas Ohlum

SEO specialist

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The Road to Success on the Web (Part 3.) - Link Building & Top Results

Inbound links for even better search engine positioning - Don't forget to work with link building = off-page SEO!

In addition to analyzing textual content and other SEO factors on your website, Google looks at which websites link to your page as well as which websites your website links to. A link to a website is seen by Google as a popularity vote on that page.

The authority of the linking site (Google page rank) is of great importance. But also the relevance of the content on the inbound web page, compared to the content on your website is of great importance. In other words, inbound links from sites within the same subject area are worth much more.

How links are designed is just as important if it is to have any positive effect on search engine positioning. An inbound link from another website must have an anchor text, which contains one or more of the keywords for which your website is optimized. An anchor text is simply a description of the landing page, so that Google understands what it is about.

It is also very good if your website is discussed and bookmarked on well-visited social bookmarking sites such as; digg.com, stumbleupon.com, reddit.com and many more, here's a list of 50+ Social Bookmarking Sites. This is highly valued by Google because this too is a rating on a website's popularity.

Being mentioned in a blog post with a link to your website also improves the search engine positioning of your website. Of course, the inbound links provide some visitors, but they also improve your Google page rank and strengthen the effect of search engine optimization in search results.

On reblogging,

Tomas Ohlum

SEO specialist

The Road to Web Success (Part 2.) - Usability & Web Design

Search Engine Friendly VS User Friendly Web Design, Opposite Relationship Or Not? The facts presented below are very important for SEO but not so obvious to some web designers.

Search engine friendly web design

Properly designed html is very important for SEO and online marketing. All search engine software is designed to look for relevant information and unique text on websites built with html.

It may be a good idea to use attractive things like Flash objects in a few places on the site to get the attention of the visitors. But using such things all over the website is out of the question if you want to build a search engine friendly website.

You should focus on simplicity when designing a website if you want the search engines to find it. A trendy and flashy website can attract many visitors and some will come back even if it is just to look at your cool website again. Some web designers tend to forget that many cool websites are not found by the search engines, they simply cannot follow the links and there is no textual content to index.

The link structure of the pages on the website is also very important. For example, if you link to more information with a descriptive text link, it helps the search engine to understand and index that page correctly.

Ok, search engines can find, analyze and understand what your site is about. But how user-friendly is it for your visitors? No need to worry. What is required for a good search engine optimized website often matches the most important criteria for building a user-friendly website.

User-friendly web design

You should strive for simple and clear information, in the right place. The shortest possible path between the start page and the product or information further down in the page structure.

The main idea of ​​the design should be to make it easier for the visitor to find the product or information he or she is looking for. There you see, exactly the same as with search engines!

On reblogging,

Tomas Ohlum

SEO specialist

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The Road to Web Success (Part 1.) - SEO

What the heck is SEO?

Maybe you've read a lot about search engine optimization already. Roughly simplified, one can say that the idea of SEO is:

  - Building a website in a way that places it among the top search results on the major search engines on the web, when you search with keywords that are related to the content of the website. 

Search engines use simple software to index web pages, and the program analyzes the content of a website to determine what the website is about. Should a keyword be integrated so that it appears naturally in the text, the search engines will see the site as relevant to the keyword, making it rank higher among the search results.

If the optimization is done correctly, it will lead to more interested visitors visiting the site. But search engine optimization is not just about making sure you have keywords in the text, alt tags, page titles and meta description.

You also need to review and adjust the content of the entire site with regard to:

- Relevance, timeliness, readability and grammar of the text content.

- Information value. Is the website a "stand-alone" source of knowledge in your field?

- Navigability. Does the website have short and logical paths to more information / contact page etc.?

Inbound links. Does your website have other websites that link to it? Relevant blogs, mentions with links in social media, etc. 

What does it take to succeed in SEO?

There is a lot to say about it. Google is constantly making adjustments to its algorithms in order to deliver the best possible search results, but it is always best to start from scratch if you want to keep up in the long run.

I think it is most important to first choose the right keywords for their SEO. When it comes to online searches, it is common for people to search with a single word and some of these single words can be incredibly popular, but rarely lead to contacts or purchases.

There are also words / phrases that are specific to a particular industry and so special that no one searches for them. The optimal keyword is one that relatively many people search for and that leads to visits and possible contact or purchase.

Search engines (read Google) require well-written, relevant, unique text with sufficient informational value. The keywords / phrases must be written into the text in a natural way.

The next post on "The road to success on the web" is about search engine friendly VS user-friendly web design.

On reblogging,

Tomas Ohlum

hjoseo.blogspot.se

Facebook in your marketing strategi

General guide on how to use Facebook in your marketing

Before you start using the Facebook page, it is good to develop a strategy for your company's presence in social media.

What do you want to achieve? Are you looking for more potential customers, more direct sales, increase awareness of your brand, feedback on products directly from consumers? And so on.

. It is also good if you prepare yourself by thinking about things like:

- Are we prepared to let go of control over our brand? You can not participate in social media without being social. Because it involves participating in a conversation with customers and contacts, you need to give up some control. In order to be able to positively influence what is said about you on social media, you should think about what you are going to say in different situations.

- How should you handle all new dialogues? Who or what in the company should take care of the presence on Facebook? You need to have something to say and someone at your company needs to communicate it on a regular basis.

- Maybe you have someone that you are willing to put in charge of your Facebook page? Maybe one of your salespeople would think it would be fun to try a new way of interacting with customers and contacts.

Concrete tips:

- Invite everyone you know. Friends and business contacts (You can search for people and companies by using the search box at the top).

- Add "follow us on Facebook" - button on the start page and contact page at your company site.

- Invite to the Facebook page via your newsletter if you have one.

- Start discussions about what you think engages your fans. Then participate in the discussions.

- Upload photos and divide them into different albums. Do not forget to describe what they disguise and "tag" each individual image with a few words that are representative of the image.

- Use the event function if you have different events to invite to.

- Make polls about what people think of your products / services.

- Offer product samples if fans test and write a review (review).

- Distribute free resources. For example, record a video about "build your own…".

- Make updates with the right frequency (maximum one post / day). Mix the content to keep the interest of the fans.

- Do not fill in with your own advertising and offers all the time. Keep in mind that marketing in social media such is a delicate business. Facebook is a place to cultivate contacts and communicate with consumers NOT a place for marketing in the traditional sense.

On reblogging,
Tomas Ohlum

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