The road to success on the web (part 5.) - Mobile friendly website

The 5 most important things to keep in mind if you want your mobile visitors to stay and click on your site.

In the world of technology, everything develops very quickly, so much of what was relevant yesterday is old technology today. It therefore pays to be as well-informed (and flexible) as possible when developing your website.

Here is a 5-point list of absolute necessities that must be implemented on the mobile website. This is to ensure that your mobile visitors do not turn on their heels immediately upon arrival.

·         

1) Create a mobile subdomain
The first step to becoming mobile friendly is to provide a separate mobile friendly website. It is simply not so smart to try to serve both desktop and mobile users in one place. Create a subdomain (something like m.yoursite.com) and install a redirect script that ensures that mobile visitors are automatically sent (or at least given the opportunity to go) to your mobile website.

· 2) Make navigation smart
The second thing you should do is create a smart navigation. This means designing a clean and discreet navigation for your website by considering the practical implications for a mobile user:

*   Are the main areas of the site most easily accessible with large buttons (or is it more likely that a mobile user will click on another button by mistake?)

*   Are important pages prioritized and others downgraded? Mobile users are unlikely to be interested in your privacy policy or environmental policy. Get them out of the way and make shopping and questioning easier for the mobile user. 

Basically, you need to offer the visitor distinct and clear ways to get to your most important content.

·      3) Write clear and concise content
Next on the agenda is content. Make sure your writing is clear, concise and straightforward. Now more than ever, you will want to capture the reader's attention right away. Make sure you have compelling headlines that allow the reader to know what comes next.

The content should also be unique, original and informative. Get to the point and encourage action as soon as possible. When it comes to mobile web texts, it is "less is more" that applies.

4) Scrap JavaScript and Flash
The fourth necessity is to avoid all JavaScript and Flash. If you ignore everything good and aesthetically pleasing with Flash, it is usually a qualified guess that not all mobiles can support both of these technologies. The most ideal is to use standard HTML standard for your mobile website. You probably want mobile visitors to see a slightly less exciting page than no page at all.

5) Preview the mobile page
The final step is always to check your website on W3C Mobile to ensure compatibility between browsers and devices. Be sure to dig as deep as possible and not just settle for a simple site check. The last thing you want is a low conversion rate caused by a dysfunctional script on the contact page.

On reblogging,

Tomas Ohlum

SEO specialist

Source: SiteProNews / Derek Jansen, Sekari Dubai

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The Road to Web Success (Part 4.) - Successful SEO

I'm sure most of you have seen a lot of "Google Top 10 overnight" offers on the web. Or have been exposed to annoying telemarketers who can only say "We take you to the top of Google", but can not explain how.

I myself am tired of this because I know from experience that the results of search engine optimization are strongly dependent on a number of different factors. If "Google top-10" salespeople say otherwise, they are very likely to use unethical practices.

Some SEO methods work for your website and some may, in the worst case, jeopardize your website's presence in search results. High search engine rankings do not happen overnight, not even with a perfectly optimized website and good inbound links. But it can happen faster than many experts think.

Now lets move on with "The road to success on the web (part 4.) - Successful SEO".

Target your target audience:

Do your research well to determine which target audience your website is intended for. Do not wait with this, do your web and keyword analysis before any content is published. Always keep your target audience in mind when writing, creating internal links, adding captions, etc.

Well written content:

Should not be underestimated. Obviously, well-written, straightforward content is what search engines want. And so do your visitors!

Natural keyword placement:

Do not try to cram your texts full of "super-keywords" in an unnatural way. Your readers and even Google will see if it is an attempt at excessive search engine optimization. Instead, let your keywords blend naturally into the texts. Preferably with synonyms, no more than a few keywords per web page and I say it again, no unnatural repetition of the keywords.

Relevant address links:

Think carefully about which link addresses your web pages should have and include the keywords that each individual page should be optimized for that page. For example, instead of ".com/traffic" use ".com/traffic-driving-methods". Page links should be limited to relevant keywords separated by hyphens.

On reblogging,

Tomas Ohlum

SEO specialist

Retired? Unemployed? Laid-Off, or Insufficient Income? Start your own Internet business from home. Build residual and leveraged income to create real wealth. World Wide Income System that REALLY WORKS! All it needs is you. FREE Training and support, websites and products all provided! - ZERO RISK! >>> Read about SFI here

The Road to Success on the Web (Part 3.) - Link Building & Top Results

Inbound links for even better search engine positioning - Don't forget to work with link building = off-page SEO!

In addition to analyzing textual content and other SEO factors on your website, Google looks at which websites link to your page as well as which websites your website links to. A link to a website is seen by Google as a popularity vote on that page.

The authority of the linking site (Google page rank) is of great importance. But also the relevance of the content on the inbound web page, compared to the content on your website is of great importance. In other words, inbound links from sites within the same subject area are worth much more.

How links are designed is just as important if it is to have any positive effect on search engine positioning. An inbound link from another website must have an anchor text, which contains one or more of the keywords for which your website is optimized. An anchor text is simply a description of the landing page, so that Google understands what it is about.

It is also very good if your website is discussed and bookmarked on well-visited social bookmarking sites such as; digg.com, stumbleupon.com, reddit.com and many more, here's a list of 50+ Social Bookmarking Sites. This is highly valued by Google because this too is a rating on a website's popularity.

Being mentioned in a blog post with a link to your website also improves the search engine positioning of your website. Of course, the inbound links provide some visitors, but they also improve your Google page rank and strengthen the effect of search engine optimization in search results.

On reblogging,

Tomas Ohlum

SEO specialist

The Road to Web Success (Part 2.) - Usability & Web Design

Search Engine Friendly VS User Friendly Web Design, Opposite Relationship Or Not? The facts presented below are very important for SEO but not so obvious to some web designers.

Search engine friendly web design

Properly designed html is very important for SEO and online marketing. All search engine software is designed to look for relevant information and unique text on websites built with html.

It may be a good idea to use attractive things like Flash objects in a few places on the site to get the attention of the visitors. But using such things all over the website is out of the question if you want to build a search engine friendly website.

You should focus on simplicity when designing a website if you want the search engines to find it. A trendy and flashy website can attract many visitors and some will come back even if it is just to look at your cool website again. Some web designers tend to forget that many cool websites are not found by the search engines, they simply cannot follow the links and there is no textual content to index.

The link structure of the pages on the website is also very important. For example, if you link to more information with a descriptive text link, it helps the search engine to understand and index that page correctly.

Ok, search engines can find, analyze and understand what your site is about. But how user-friendly is it for your visitors? No need to worry. What is required for a good search engine optimized website often matches the most important criteria for building a user-friendly website.

User-friendly web design

You should strive for simple and clear information, in the right place. The shortest possible path between the start page and the product or information further down in the page structure.

The main idea of ​​the design should be to make it easier for the visitor to find the product or information he or she is looking for. There you see, exactly the same as with search engines!

On reblogging,

Tomas Ohlum

SEO specialist

Take back your life. Our program shows you how! >> http://www.sfi4.com/21277079/NGRQ

The Road to Web Success (Part 1.) - SEO

What the heck is SEO?

Maybe you've read a lot about search engine optimization already. Roughly simplified, one can say that the idea of SEO is:

  - Building a website in a way that places it among the top search results on the major search engines on the web, when you search with keywords that are related to the content of the website. 

Search engines use simple software to index web pages, and the program analyzes the content of a website to determine what the website is about. Should a keyword be integrated so that it appears naturally in the text, the search engines will see the site as relevant to the keyword, making it rank higher among the search results.

If the optimization is done correctly, it will lead to more interested visitors visiting the site. But search engine optimization is not just about making sure you have keywords in the text, alt tags, page titles and meta description.

You also need to review and adjust the content of the entire site with regard to:

- Relevance, timeliness, readability and grammar of the text content.

- Information value. Is the website a "stand-alone" source of knowledge in your field?

- Navigability. Does the website have short and logical paths to more information / contact page etc.?

Inbound links. Does your website have other websites that link to it? Relevant blogs, mentions with links in social media, etc. 

What does it take to succeed in SEO?

There is a lot to say about it. Google is constantly making adjustments to its algorithms in order to deliver the best possible search results, but it is always best to start from scratch if you want to keep up in the long run.

I think it is most important to first choose the right keywords for their SEO. When it comes to online searches, it is common for people to search with a single word and some of these single words can be incredibly popular, but rarely lead to contacts or purchases.

There are also words / phrases that are specific to a particular industry and so special that no one searches for them. The optimal keyword is one that relatively many people search for and that leads to visits and possible contact or purchase.

Search engines (read Google) require well-written, relevant, unique text with sufficient informational value. The keywords / phrases must be written into the text in a natural way.

The next post on "The road to success on the web" is about search engine friendly VS user-friendly web design.

On reblogging,

Tomas Ohlum

hjoseo.blogspot.se