Tips on SEO - Find the right keywords

Before you start figuring out which keywords are right for your website, I recommend that you and your company "brainstorm" around the following:

• Which target group or audiences you want to reach with your website?

• What do you want them to do when they visit it?

• What distinguishes you from your competitors?

If a brand new website is relevant, it is very good to wait with the domain name until the keyword analysis is complete. Why? It is simply very good if the URL contains your most important keyword.

OK, now it's time to find the right keywords.

First of all, I want you to understand why single words rarely work when you want people to click on your particular link when it comes up in the search results, why?

Well, people who are looking for a specific item or service do not enter a single keyword but broadens their search to find what they are looking for. A popular word with a large search volume is very rarely relevant to your website's target audience.

Example: Let's say you run a Pizzeria in Hamburg that also makes home deliveries and now plans to open for online orders. Do you get a lot of customers through Google if you place high on the single word "pizza"?

No, of course not. What's likely to give you more customers via Google search are more specific searches for phrases like "online pizza hamburg", "pizza home delivery hamburg" or even "online pizza for home delivery hamburg".

The search volume will be lower but those who visit your website do so because they want to order pizza directly on the web for home delivery in Hamburg.


Now we can move forward with your keywords.

• Now look at the entire site and see what distinguishes each individual page. Try to determine a main theme for each page.

• Take one page at a time and try to familiarize yourself with how you would search the Internet yourself, if you were looking for things that are on this page. It is very good if you can enlist the help of friends, acquaintances and colleagues as well. Make a list of at least ten search phrases (2 - 5 words long).

• When you're done with your list, you'll have at least fifty keyword phrases if the site has five pages, a hundred phrases if you have ten pages. Now all you have to do is do keyword analysis. What did I say now?

Key concepts when talking about keyword analysis are terms such as competition, conversion rate, popularity and click-through rate. Take it easy, we'll go over what the different concepts mean.

Competition = How many web pages are relevant to a particular search phrase and can position themselves high.

Popularity = How many searches are done on a particular search phrase.

Click-through rate = Approximately expected number of clicks on a top placed search phrase.

The conversion rate is a value of the percentage of your visitors who do what you expect when they visit your website. You cannot measure the difference until after optimization. I'll tell you more about this in the blog post about relevance optimization of the text.


Now to the keyword analysis itself.

It involves using some SEO tools to find out which of your search phrases can be expected to provide the most relevant visitors to your website. The ten per side should now be boiled down to two or three per side.

Quick guide, make a simple table with the columns: Popularity/ Search Volume, Competition Level, and Click-Through Rate (AdWords).

1. Check what the competition looks like with Google'sKeyword Planner. Fill in the popularity and competition level columns (estimate 0 – 10).
2. Check the estimated number of clicks for placements 1 – 3 with WordZe (this is based on statistics from Google's sponsored links. Search results in organic results are clicked about 3 times more, so multiply by 3). Fill in the value in the Click-Through Rate column.
3. Evaluate: What you are looking for are search phrases that a) relatively many people search for. (b) has low or medium competition. (c) as high expected click-through rate as possible.

Keyword analysis is a whole little science in itself. I don't go into depth here, but my tips can help you along the way.

Among other things, I use the following keyword tools and I highly recommend it:
Seobook.com has an impressive collection of tools that you can install completely for free in your browser. This SEO tool box contains all the free keyword tools from Google, free tools from Wordtracker and SeoBook.com's keyword suggestion tools as well as some more.


Next Blog post in my ”SEO Tips series” is about text optimization.

On ReBlogging,

Tomas Ohlum

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Tips on SEO (Search Engine Optimization).

Tips on SEO (search engine optimization).

Summary of a series of blog posts:

Correct Keywords

It is very important to choose the right keywords for search engine optimization. Keywords that consist of a single word can be very popular but rarely lead to contacts or sales. Industry-specific keywords can be so special that no one searches for them. The optimal keyword is targeted, many search for it and lead to contacts or sales.

Text optimization

The search engines require well-written, relevant and unique text to a sufficient extent. The keywords should flow into the text in a natural way. One should strive for simple and clear information in the right place. The shortest possible path between the entrance page and the product or information sought. The basic idea with text and design should be to make it easier for the visitor to find the product or information that he or she is looking for.

Meta Data / Title and title tags

The source code of the web pages can be adapted so that search engines get some help with the interpretation of the web site. It does not matter as much as before, but a well-written and correctly composed META description is still a must, I think. What absolutely must not be left out is the unique title tag and so-called. H1 headline that fits together, unique to each individual web page. So not the same title on all pages.

Relevant Links

Link building is important because a link to a website can be seen as a voice on that website. The more votes a website gets, the better the ranking. The search engines assess the relevance of links. Links from unrelated web pages do not help as much as links from web pages within the same subject area. A link from a website that has many people linking to it is valued higher than a link from a less popular website.

Next blog post is about finding out which keywords are right for your site.

On reblogging,

Tomas Ohlum

Home Based Business Opportunities by Pat Mazza

Those with the right mind for business have been wracking their brains for online business opportunities that they can do in their own home. With internet entrepreneurship an option, the digital world presents multiple pathways down, which lies the answer to a liveable income.

For many of us, all we need is a working laptop and an internet connection to get online and get to work. With the ease of access, no commute, and a distinct lack of foreign germs, three top reasons to try an online business of your own, we turned our attention to business mastermind Pat Mazza. 

With three successful companies of his own and enough funds left over to pay for an NFL team, businessman Mazza has some top tips on seizing business opportunities in the current climate. Jobs you can do from Home in the Current Climate Some of the jobs that Pat Mazza suggests we do from home during the pandemic include the following:  

Website Flipper
This is one of the hottest new careers to have emerged from 2020. The Working from the Home culture that we have created has inspired a whole generation of tech-savvy young businesspeople capable of turning a website profit. A Website flipper buys the websites that aren’t doing well, optimizes them to SEO and other templates, and then sells them on when generating traffic again. This makes anything from a few hundred to a few thousand bucks per website. Another critical bonus point is that it does not cost much start-up capital. 

Online Teacher
The world of education just joined the business world in the era of digitalization. They are ready to go online to ensure that the right lessons reach the right people. From Oxford to Stanford, universities worldwide are going online… and they all need teachers who know what they are doing. Online classes tend to be smaller and shorter, which means more teachers. The Profession itself is evolving to meet the demands of a current WFH climate. If this continues, other jobs are going to have to change to accommodate childcare needs. One to watch in the coming years.

SEO Guru
If you have the know-how, the time has come to a stop working for others and start working on your websites from home. It has never been a better time to buy up many web addresses that might be popular soon and hold onto them until the time is right. As Pat Mazza always says, patience is the key to a good investment. You should not buy a site to sell it on again with nothing in between. While you have that site, you should improve it, maintain the quality level, and then pass it on to a new owner.

What to do Next… If you have decided it is time to work for yourself, you will be in a marketplace where everyone else has decided to do the same. Pick a niche that is not too popular and proceed as planned. You got this. We believe in you, and Pat Mazza also does.

Article: Pat Mazza: Home Based Business Opportunities in Today’s Economy

 

The road to success on the web (part 5.) - Mobile friendly website

The 5 most important things to keep in mind if you want your mobile visitors to stay and click on your site.

In the world of technology, everything develops very quickly, so much of what was relevant yesterday is old technology today. It therefore pays to be as well-informed (and flexible) as possible when developing your website.

Here is a 5-point list of absolute necessities that must be implemented on the mobile website. This is to ensure that your mobile visitors do not turn on their heels immediately upon arrival.

·         

1) Create a mobile subdomain
The first step to becoming mobile friendly is to provide a separate mobile friendly website. It is simply not so smart to try to serve both desktop and mobile users in one place. Create a subdomain (something like m.yoursite.com) and install a redirect script that ensures that mobile visitors are automatically sent (or at least given the opportunity to go) to your mobile website.

· 2) Make navigation smart
The second thing you should do is create a smart navigation. This means designing a clean and discreet navigation for your website by considering the practical implications for a mobile user:

*   Are the main areas of the site most easily accessible with large buttons (or is it more likely that a mobile user will click on another button by mistake?)

*   Are important pages prioritized and others downgraded? Mobile users are unlikely to be interested in your privacy policy or environmental policy. Get them out of the way and make shopping and questioning easier for the mobile user. 

Basically, you need to offer the visitor distinct and clear ways to get to your most important content.

·      3) Write clear and concise content
Next on the agenda is content. Make sure your writing is clear, concise and straightforward. Now more than ever, you will want to capture the reader's attention right away. Make sure you have compelling headlines that allow the reader to know what comes next.

The content should also be unique, original and informative. Get to the point and encourage action as soon as possible. When it comes to mobile web texts, it is "less is more" that applies.

4) Scrap JavaScript and Flash
The fourth necessity is to avoid all JavaScript and Flash. If you ignore everything good and aesthetically pleasing with Flash, it is usually a qualified guess that not all mobiles can support both of these technologies. The most ideal is to use standard HTML standard for your mobile website. You probably want mobile visitors to see a slightly less exciting page than no page at all.

5) Preview the mobile page
The final step is always to check your website on W3C Mobile to ensure compatibility between browsers and devices. Be sure to dig as deep as possible and not just settle for a simple site check. The last thing you want is a low conversion rate caused by a dysfunctional script on the contact page.

On reblogging,

Tomas Ohlum

SEO specialist

Source: SiteProNews / Derek Jansen, Sekari Dubai

Retired? Unemployed? Laid-Off, or Insufficient Income? Start your own Internet business from home. Build residual and leveraged income to create real wealth. World Wide Income System that REALLY WORKS! All it needs is you. FREE Training and support, websites and products all provided! - ZERO RISK! >>> Read about SFI here

The Road to Web Success (Part 4.) - Successful SEO

I'm sure most of you have seen a lot of "Google Top 10 overnight" offers on the web. Or have been exposed to annoying telemarketers who can only say "We take you to the top of Google", but can not explain how.

I myself am tired of this because I know from experience that the results of search engine optimization are strongly dependent on a number of different factors. If "Google top-10" salespeople say otherwise, they are very likely to use unethical practices.

Some SEO methods work for your website and some may, in the worst case, jeopardize your website's presence in search results. High search engine rankings do not happen overnight, not even with a perfectly optimized website and good inbound links. But it can happen faster than many experts think.

Now lets move on with "The road to success on the web (part 4.) - Successful SEO".

Target your target audience:

Do your research well to determine which target audience your website is intended for. Do not wait with this, do your web and keyword analysis before any content is published. Always keep your target audience in mind when writing, creating internal links, adding captions, etc.

Well written content:

Should not be underestimated. Obviously, well-written, straightforward content is what search engines want. And so do your visitors!

Natural keyword placement:

Do not try to cram your texts full of "super-keywords" in an unnatural way. Your readers and even Google will see if it is an attempt at excessive search engine optimization. Instead, let your keywords blend naturally into the texts. Preferably with synonyms, no more than a few keywords per web page and I say it again, no unnatural repetition of the keywords.

Relevant address links:

Think carefully about which link addresses your web pages should have and include the keywords that each individual page should be optimized for that page. For example, instead of ".com/traffic" use ".com/traffic-driving-methods". Page links should be limited to relevant keywords separated by hyphens.

On reblogging,

Tomas Ohlum

SEO specialist

Retired? Unemployed? Laid-Off, or Insufficient Income? Start your own Internet business from home. Build residual and leveraged income to create real wealth. World Wide Income System that REALLY WORKS! All it needs is you. FREE Training and support, websites and products all provided! - ZERO RISK! >>> Read about SFI here