Tips on SEO (Search Engine Optimization).

Tips on SEO (search engine optimization).

Summary of a series of blog posts:

Correct Keywords

It is very important to choose the right keywords for search engine optimization. Keywords that consist of a single word can be very popular but rarely lead to contacts or sales. Industry-specific keywords can be so special that no one searches for them. The optimal keyword is targeted, many search for it and lead to contacts or sales.

Text optimization

The search engines require well-written, relevant and unique text to a sufficient extent. The keywords should flow into the text in a natural way. One should strive for simple and clear information in the right place. The shortest possible path between the entrance page and the product or information sought. The basic idea with text and design should be to make it easier for the visitor to find the product or information that he or she is looking for.

Meta Data / Title and title tags

The source code of the web pages can be adapted so that search engines get some help with the interpretation of the web site. It does not matter as much as before, but a well-written and correctly composed META description is still a must, I think. What absolutely must not be left out is the unique title tag and so-called. H1 headline that fits together, unique to each individual web page. So not the same title on all pages.

Relevant Links

Link building is important because a link to a website can be seen as a voice on that website. The more votes a website gets, the better the ranking. The search engines assess the relevance of links. Links from unrelated web pages do not help as much as links from web pages within the same subject area. A link from a website that has many people linking to it is valued higher than a link from a less popular website.

Next blog post is about finding out which keywords are right for your site.

On reblogging,

Tomas Ohlum

Home Based Business Opportunities by Pat Mazza

Those with the right mind for business have been wracking their brains for online business opportunities that they can do in their own home. With internet entrepreneurship an option, the digital world presents multiple pathways down, which lies the answer to a liveable income.

For many of us, all we need is a working laptop and an internet connection to get online and get to work. With the ease of access, no commute, and a distinct lack of foreign germs, three top reasons to try an online business of your own, we turned our attention to business mastermind Pat Mazza. 

With three successful companies of his own and enough funds left over to pay for an NFL team, businessman Mazza has some top tips on seizing business opportunities in the current climate. Jobs you can do from Home in the Current Climate Some of the jobs that Pat Mazza suggests we do from home during the pandemic include the following:  

Website Flipper
This is one of the hottest new careers to have emerged from 2020. The Working from the Home culture that we have created has inspired a whole generation of tech-savvy young businesspeople capable of turning a website profit. A Website flipper buys the websites that aren’t doing well, optimizes them to SEO and other templates, and then sells them on when generating traffic again. This makes anything from a few hundred to a few thousand bucks per website. Another critical bonus point is that it does not cost much start-up capital. 

Online Teacher
The world of education just joined the business world in the era of digitalization. They are ready to go online to ensure that the right lessons reach the right people. From Oxford to Stanford, universities worldwide are going online… and they all need teachers who know what they are doing. Online classes tend to be smaller and shorter, which means more teachers. The Profession itself is evolving to meet the demands of a current WFH climate. If this continues, other jobs are going to have to change to accommodate childcare needs. One to watch in the coming years.

SEO Guru
If you have the know-how, the time has come to a stop working for others and start working on your websites from home. It has never been a better time to buy up many web addresses that might be popular soon and hold onto them until the time is right. As Pat Mazza always says, patience is the key to a good investment. You should not buy a site to sell it on again with nothing in between. While you have that site, you should improve it, maintain the quality level, and then pass it on to a new owner.

What to do Next… If you have decided it is time to work for yourself, you will be in a marketplace where everyone else has decided to do the same. Pick a niche that is not too popular and proceed as planned. You got this. We believe in you, and Pat Mazza also does.

Article: Pat Mazza: Home Based Business Opportunities in Today’s Economy

 

The road to success on the web (part 5.) - Mobile friendly website

The 5 most important things to keep in mind if you want your mobile visitors to stay and click on your site.

In the world of technology, everything develops very quickly, so much of what was relevant yesterday is old technology today. It therefore pays to be as well-informed (and flexible) as possible when developing your website.

Here is a 5-point list of absolute necessities that must be implemented on the mobile website. This is to ensure that your mobile visitors do not turn on their heels immediately upon arrival.

·         

1) Create a mobile subdomain
The first step to becoming mobile friendly is to provide a separate mobile friendly website. It is simply not so smart to try to serve both desktop and mobile users in one place. Create a subdomain (something like m.yoursite.com) and install a redirect script that ensures that mobile visitors are automatically sent (or at least given the opportunity to go) to your mobile website.

· 2) Make navigation smart
The second thing you should do is create a smart navigation. This means designing a clean and discreet navigation for your website by considering the practical implications for a mobile user:

*   Are the main areas of the site most easily accessible with large buttons (or is it more likely that a mobile user will click on another button by mistake?)

*   Are important pages prioritized and others downgraded? Mobile users are unlikely to be interested in your privacy policy or environmental policy. Get them out of the way and make shopping and questioning easier for the mobile user. 

Basically, you need to offer the visitor distinct and clear ways to get to your most important content.

·      3) Write clear and concise content
Next on the agenda is content. Make sure your writing is clear, concise and straightforward. Now more than ever, you will want to capture the reader's attention right away. Make sure you have compelling headlines that allow the reader to know what comes next.

The content should also be unique, original and informative. Get to the point and encourage action as soon as possible. When it comes to mobile web texts, it is "less is more" that applies.

4) Scrap JavaScript and Flash
The fourth necessity is to avoid all JavaScript and Flash. If you ignore everything good and aesthetically pleasing with Flash, it is usually a qualified guess that not all mobiles can support both of these technologies. The most ideal is to use standard HTML standard for your mobile website. You probably want mobile visitors to see a slightly less exciting page than no page at all.

5) Preview the mobile page
The final step is always to check your website on W3C Mobile to ensure compatibility between browsers and devices. Be sure to dig as deep as possible and not just settle for a simple site check. The last thing you want is a low conversion rate caused by a dysfunctional script on the contact page.

On reblogging,

Tomas Ohlum

SEO specialist

Source: SiteProNews / Derek Jansen, Sekari Dubai

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The Road to Web Success (Part 4.) - Successful SEO

I'm sure most of you have seen a lot of "Google Top 10 overnight" offers on the web. Or have been exposed to annoying telemarketers who can only say "We take you to the top of Google", but can not explain how.

I myself am tired of this because I know from experience that the results of search engine optimization are strongly dependent on a number of different factors. If "Google top-10" salespeople say otherwise, they are very likely to use unethical practices.

Some SEO methods work for your website and some may, in the worst case, jeopardize your website's presence in search results. High search engine rankings do not happen overnight, not even with a perfectly optimized website and good inbound links. But it can happen faster than many experts think.

Now lets move on with "The road to success on the web (part 4.) - Successful SEO".

Target your target audience:

Do your research well to determine which target audience your website is intended for. Do not wait with this, do your web and keyword analysis before any content is published. Always keep your target audience in mind when writing, creating internal links, adding captions, etc.

Well written content:

Should not be underestimated. Obviously, well-written, straightforward content is what search engines want. And so do your visitors!

Natural keyword placement:

Do not try to cram your texts full of "super-keywords" in an unnatural way. Your readers and even Google will see if it is an attempt at excessive search engine optimization. Instead, let your keywords blend naturally into the texts. Preferably with synonyms, no more than a few keywords per web page and I say it again, no unnatural repetition of the keywords.

Relevant address links:

Think carefully about which link addresses your web pages should have and include the keywords that each individual page should be optimized for that page. For example, instead of ".com/traffic" use ".com/traffic-driving-methods". Page links should be limited to relevant keywords separated by hyphens.

On reblogging,

Tomas Ohlum

SEO specialist

Retired? Unemployed? Laid-Off, or Insufficient Income? Start your own Internet business from home. Build residual and leveraged income to create real wealth. World Wide Income System that REALLY WORKS! All it needs is you. FREE Training and support, websites and products all provided! - ZERO RISK! >>> Read about SFI here

The Road to Success on the Web (Part 3.) - Link Building & Top Results

Inbound links for even better search engine positioning - Don't forget to work with link building = off-page SEO!

In addition to analyzing textual content and other SEO factors on your website, Google looks at which websites link to your page as well as which websites your website links to. A link to a website is seen by Google as a popularity vote on that page.

The authority of the linking site (Google page rank) is of great importance. But also the relevance of the content on the inbound web page, compared to the content on your website is of great importance. In other words, inbound links from sites within the same subject area are worth much more.

How links are designed is just as important if it is to have any positive effect on search engine positioning. An inbound link from another website must have an anchor text, which contains one or more of the keywords for which your website is optimized. An anchor text is simply a description of the landing page, so that Google understands what it is about.

It is also very good if your website is discussed and bookmarked on well-visited social bookmarking sites such as; digg.com, stumbleupon.com, reddit.com and many more, here's a list of 50+ Social Bookmarking Sites. This is highly valued by Google because this too is a rating on a website's popularity.

Being mentioned in a blog post with a link to your website also improves the search engine positioning of your website. Of course, the inbound links provide some visitors, but they also improve your Google page rank and strengthen the effect of search engine optimization in search results.

On reblogging,

Tomas Ohlum

SEO specialist

The Road to Web Success (Part 2.) - Usability & Web Design

Search Engine Friendly VS User Friendly Web Design, Opposite Relationship Or Not? The facts presented below are very important for SEO but not so obvious to some web designers.

Search engine friendly web design

Properly designed html is very important for SEO and online marketing. All search engine software is designed to look for relevant information and unique text on websites built with html.

It may be a good idea to use attractive things like Flash objects in a few places on the site to get the attention of the visitors. But using such things all over the website is out of the question if you want to build a search engine friendly website.

You should focus on simplicity when designing a website if you want the search engines to find it. A trendy and flashy website can attract many visitors and some will come back even if it is just to look at your cool website again. Some web designers tend to forget that many cool websites are not found by the search engines, they simply cannot follow the links and there is no textual content to index.

The link structure of the pages on the website is also very important. For example, if you link to more information with a descriptive text link, it helps the search engine to understand and index that page correctly.

Ok, search engines can find, analyze and understand what your site is about. But how user-friendly is it for your visitors? No need to worry. What is required for a good search engine optimized website often matches the most important criteria for building a user-friendly website.

User-friendly web design

You should strive for simple and clear information, in the right place. The shortest possible path between the start page and the product or information further down in the page structure.

The main idea of ​​the design should be to make it easier for the visitor to find the product or information he or she is looking for. There you see, exactly the same as with search engines!

On reblogging,

Tomas Ohlum

SEO specialist

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