Search Engine Friendly VS User Friendly Web Design, Opposite Relationship Or Not? The facts presented below are very important for SEO but not so obvious to some web designers.
Search engine friendly web design
Properly designed html is very important for SEO and online marketing. All search engine software is designed to look for relevant information and unique text on websites built with html.
It may be a good idea to use attractive things like Flash objects in a few places on the site to get the attention of the visitors. But using such things all over the website is out of the question if you want to build a search engine friendly website.
You should focus on simplicity when designing a website if you want the search engines to find it. A trendy and flashy website can attract many visitors and some will come back even if it is just to look at your cool website again. Some web designers tend to forget that many cool websites are not found by the search engines, they simply cannot follow the links and there is no textual content to index.
The link structure of the pages on the website is also very important. For example, if you link to more information with a descriptive text link, it helps the search engine to understand and index that page correctly.
Ok, search engines can find, analyze and understand what your site is about. But how user-friendly is it for your visitors? No need to worry. What is required for a good search engine optimized website often matches the most important criteria for building a user-friendly website.
User-friendly web design
You should strive for simple and clear information, in the right place. The shortest possible path between the start page and the product or information further down in the page structure.
The main idea of the design should be to make it easier for the visitor to find the product or information he or she is looking for. There you see, exactly the same as with search engines!
On reblogging,
Tomas Ohlum
SEO specialist
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